As a Content Manager, I hear all the things that other online business owners say about content. It’s so hard to know what’s real and what isn’t as we navigate the waters of being a business owner, because let’s face it, the online world is full of noise!
I see how these myths stop business owners from growing and moving forward in their business. So, in today’s post, I’m sharing the top 5 myths that I hear around content creation and strategy and I’m going to share the truth!
Here are the Top 5 Myths
MYTH #1 – You can never have enough content
This myth is where I see most business owners struggle. We have a perceived idea of how much content we should be creating… by following businesses that are light years away from us. Because we see how much content they’re putting out, we immediately get overwhelmed by not being able to “keep up” with them, so we don’t take any action at all.
Also, you can’t be making new content every day that does not have any value for your audience.
Quality is essential for your audience to see your expertise in the field and to keep them coming back. While consistency is important for YOU. For you to create the content consistently, and even when you don’t “feel like it.” It’s here in this moment when you begin to separate yourself from the pack.
MYTH #2 – Posting podcast show notes on your website and linking the video in any way help your SEO (Search Engine Optimization)
So many podcasters have show notes created for each podcast episode and add this to their site, thinking it will help SEO. This is FALSE!
Google analytics is incredibly sophisticated when it comes to the algorithm they use to rank websites. It is true that Google LOVES text-based content. But let’s think about the show notes section of a website. They usually have a summary of the podcast episode with additional links they talk about in the episode with the audio embedded.
If people head to the show notes, they either listen to the podcast episode or are looking for one of the links mentioned. So, there isn’t very much scrolling, and they don’t spend a lot of time on your page, which tells the algorithm there isn’t valuable information there.
What you liked to do in this instance is to repurpose each podcast episode into a blog post. Not just hitting on the main points but actually telling a story surrounding the topic using conversational words like you and I. Adding pictures throughout the blog post and having a CTA at the end to really engage your audience.
MYTH #3 – Your audience will be able to tell if you are repurposing content.
Repurposing content is a relatively new concept to business owners. So many people worry that if they repurpose their new or existing content that their audience will be able to tell.
If you are a business owner and are not currently repurposing your content, you are actually losing more time and money in the long run. In addition, your content is filled with so much value, but by not repurposing it you’re not using it to its fullest potential, which then keeps you on the hamster wheel of creating new content.
Lastly, the definition of repurposing is to “give a new purpose.” So, when you properly repurpose content, it’s not a word for word transcription, but you are using the same message or theme and writing it in a new form.
MYTH #4 – You have to be on ALL social media platforms
My recommendation is to use one primary source to drip all of your content – Blog, Video, Podcast. From there, I recommend choosing between 2-3 social media platforms. These platforms are entirely dependent on where you enjoy “hanging out” and to also consider what social media platform you get the most leads from.
MYTH #5 – Content does not generate income
Yes, content does not directly generate income, BUT creating content is one of the first stepping stones in your content strategy to grow your business. You don’t see the benefits overnight, but you will see growth in your business over time by consistently showing up and creating quality content for your audience. With doing this, you’ll be able to:
- know your audience better and their specific pain points.
- have more opportunities to get to know your audience and interact with them.
- be seen as a thought leader in your industry.
- have more opportunities for exposure and collaborations.
Content is the ability for you to open up the door and show your expertise, share more of yourself and your personality, and to make a name for yourself in your industry. I hope that going through these myths have helped you take out any preconceived notions so that you can confidently create content!
I’d love to hear from you? Which one of these myths surprised you the most? Comment below!
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